Siam City Cement, Thailand: INSEE Awards 2007.

Siam City Cement, Thailand: INSEE Awards 2007

Siam City Cement has initiated a community development project which involves a design and construction competition - the INSEE Awards - for construction students enrolled in vocational institutions nationwide.

Supporting education is part of Siam City's CSR outreach program, and the company has acquired an excellent reputation among vocational training institutions and related government divisions in the field of construction.

By supporting educational projects, Siam City Cement gains increased exposure to professors and students, as well as community recognition and appreciation. Additional benefits include:

  • strengthening the company's reputation for socially responsibility
  • developing mutually beneficial relationships with vocational institutions and communities
  • increasing recognition from provincial authorities and government agencies
  • promoting INSEE cement branding among vocational students and the community.

The company invites all 130 vocational institutions in Thailand to take part in the competition. Each one selects a team of three students and a teacher acting as an advisor. They then have 60 days in which to develop a proposal for a design project which best responds to the needs of their own community.

The proposals must adhere to certain criteria. For example, the construction budget must not exceed THB100,000 (US$3,000), the amount of cement used must not exceed 10 tons, the construction period must not exceed three weeks during the school summer holiday, all manpower must be volunteered from their vocational institution and local community, which must also grant consent for and support the construction project.

The 30 best design proposals are selected and presented by the students at the National Annual Conference of Vocational Institutions. From these, just three are granted the budget and cement to begin construction.

Once construction is complete, community members are invited to provide their comments and feedback. A key factor in the success of a design and construction project is that it meets the needs of the community, and as such, their views play a large part in the selection of the overall winner of the competition. Entrants are also judged on the efficiency of the design, and the quality of work carried out. The final winner and the runners-up are granted scholarships from Siam City Cement, which are presented by the Education Minister and company executives at an awards ceremony.

This win-win project gives students the opportunity to exercise their design and presentation skills, and share their knowledge of design and construction with other institutions. The company benefits by raising its corporate profile and brand among target stakeholder groups, as well as strengthening relationships with government agencies.

The winner of the 2007 award was the "INSEE Health Park" project, which involved the creation of an attractive, landscaped garden that included exercise equipment. The Health Park fulfilled the criteria of the competition in that it met the needs of people in the community, many of whom had volunteered to help with the construction.