Lafarge at Batimat 2001... At the service of each customer

2 November 2001

With a resolutely innovative and entirely customer-focused approach, Lafarge, world leader in building materials, is at Batimat, the leading international building exhibition, in Paris from November 5 to 10, 2001. It is occupying a stand of more than 800 m2 divided into zones each of which targets a specific category of players in the construction industry – craftsmen/ contractors, distributors, specifiers.
According to his or her professional area and specific requirements, each visitor to the stand will be able to discover a transversal range of products and services taking in all the Group's business areas: cement, aggregates & concrete, roofing, gypsum, etc.


All the new products and services that are presented break down according to three key themes:

  • The Place des Métiers and other customer-focused services
    Over the past few years, the Lafarge Group has practised a policy of furnishing services that allow the various players in the construction industry to save time and work more efficiently. In 2001, Lafarge has launched an initiative called the Place des Métiers in France, a novel solution combining new technologies and local services. In addition, the Group's Business Units provide other services intended for various categories of professionals: creation of Internet sites (,,,, etc.), development of sales aids (e.g. the Clos Couvert colour swatch offering colour harmonies and materials according to specific characteristics of regions application guides, etc.) and publication of brochures, CD-ROMs, software, etc. (e.g. roofing configuration tool).
  • Product innovations to improve our everyday surroundings
    Resulting from the Lafarge Group's research and development, new products shown at Batimat relate to four key concepts:
    • Bringing down the cost of construction, with ultra high-strength Ductal® concrete and the new generation of self-placing and self-levelling Agilia® concrete,
    • Appearance, thanks to products that enhance structural work (decorative concrete, Médoc roof tiles, etc.) and are designed to renovate and restore old buildings (e.g. Frescalys hydrated lime-based mortar, etc.),
    • Comfort, whether thermal and acoustic (Prégymax 32™ liner complex, etc.) or thermal (Span-Alu® roof underlay, etc.),
    • Safety, over which Lafarge is totally uncompromising in terms of the solidity and durability of structures and installations (the Integrated Roofing System is designed to resist winds of over 190 kph, the Schiedel range of ceramic chimneys is guaranteed 30 years against corrosion, etc.), fire prevention and protection (toxic-fibre-free spray-applied fire-rated plaster).
  • Sustainable Development
    Preserving and protecting the environment is a key strategic objective and a factor of long-term competitiveness for Lafarge. In this context, the Group is involved in numerous initiatives, including its partnership with WWF, and is developing innovative environmentally-friendly products, such as solar-powered light, special filtration sand, etc.


All these innovations further extend the Lafarge range, which, with more than 5,000 products, is without equivalent in the building materials sector.

Lafarge is the world leader in building materials. The Group employs 85,000 people in 75 countries and holds top-ranking positions in all four of its Divisions: Cement, Aggregates & Concrete, Roofing and Gypsum. In 2000, Lafarge recorded sales of € 12.2 billion.

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