Enlarging the mortar offer in Morocco

In Morocco, the demand for ready-to-use mortars is increasing, from both construction companies and professional builders. To match this growing market, Holcim has launched 14 new mortar products in Morocco, supporting customers with ad-ho training programs.


In 2018, we started to innovate our line of products and solutions to develop the industrial mortar business in Morocco. This has led to a volume growth of 108 in 2019 vs. 2018 and a significant change in our market share. The larger range of products played a key role in this success, representing 32 of the sales in 2019.

Our new mortar products launched in 2019 in Morocco:

  • 4 adhesive mortars
  • 1 tile grout
  • 2 decorative mortars
  • 1 gray for rendering
  • 1 skim coat
  • 2 joining blocks
  • 1 screed
  • 1 adhesion mortar

Close to our customers

To support the launch of the new mortar products, we have created a training program for our customers, covering 3 major regions, 60 distributors and about 1,500 customers.


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