Enlarging the mortar offer in Morocco
In Morocco, the demand for ready-to-use mortars is increasing, from both construction companies and professional builders. To match this growing market, Holcim has launched 14 new mortar products in Morocco, supporting customers with ad-ho training programs.
In 2018, we started to innovate our line of products and solutions to develop the industrial mortar business in Morocco. This has led to a volume growth of 108 in 2019 vs. 2018 and a significant change in our market share. The larger range of products played a key role in this success, representing 32 of the sales in 2019.
Our new mortar products launched in 2019 in Morocco:
- 4 adhesive mortars
- 1 tile grout
- 2 decorative mortars
- 1 gray for rendering
- 1 skim coat
- 2 joining blocks
- 1 screed
- 1 adhesion mortar
Close to our customers
To support the launch of the new mortar products, we have created a training program for our customers, covering 3 major regions, 60 distributors and about 1,500 customers.
