Delivering new value to customers
The dry mortar portfolio of Holcim Russia is the result of a deep analysis of market potential and the value that can be delivered to customers through an extensive product range. The first step was the launch of three new products over the last 2 years: Sandcrete, Plaster and Tile Adhesive C1T. This offering is further strengthened by the 2 new dry mortar products launched in 2020.
“LafargeHolcim Russia is focused on the high margin dry mortar segment which will increase +5% by 2023” says Ekaterina Molodtsova, Commercial Director for Holcim Russia. “We expect to realize in total 4,000 tons in sales of both products by the end of 2020. According to value and brand position the new product will provide margins of at least 20%.”