« A LEADER UNVEILED »Lafarge launches a corporate advertising campaign to highlight its commitments and to assert its ambition

20 March 2006

World leader in building materials, with a top-ranking position in each of its businesses, Lafarge unveils today, in an advertising campaign, its extraordinary potential in terms of performance and value creation which makes the Group a true leader in every aspect and positions it as a major player in its sector.

This campaign reveals that Lafarge is a step ahead in each of its businesses and emphasizes its strengths and areas of differentiation: “creator of new ideas”, “detector of growth potential”, “extractor of value for the company and its shareholders”, “transformer of raw materials into a futuristic vision”.

The campaign reasserts the commitment made by Bruno Lafont, Group CEO since January 1 2006, to reap all the benefits of Lafarge's unrivalled business and geographical portfolio, to increase value creation for the company and its shareholders, and to lead the Group towards sustainable leadership.

The campaign will begin on March 20 and will appear in several publications in France, the United Kingdom and the United States.

Four advertisements will run, each of them illustrating an angle of the Group's leadership.

  • An unrivalled organic growth potential thanks to an incomparable presence in growth markets, always a step ahead of its competitors and benefiting from the strength of its value-added products.
  • The strength of the Group's capacity for innovation which is the result of the extensive integration of its businesses and the longstanding investment in Research. This commitment to Research makes the Group's Research Center today's worldwide benchmark in building materials, working in partnership with the most renowned universities and academic centers of excellence worldwide.
  • A clear and resolute strategy to unlock the sources of excellence in each of the Group's businesses to take advantage of the strength of its balanced international presence in 75 countries and mobilize its 80,000 employees, for the benefit of the company and its shareholders.
  • A visionary leader, constantly anticipating trends in the construction sector everywhere in the world, in order to reinforce the strength of its ambition and to build the future.

Lafarge is the world leader in building materials, with top-ranking positions in all four of its businesses: Cement, Aggregates & Concrete, Roofing and Gypsum. With 80,000 employees in 75 countries, Lafarge posted sales of Euros 16 billions in 2005.
Lafarge is the only construction materials company to be listed on the 2006 ‘100 Global Most Sustainable Corporations in the World'. Lafarge has been committed to sustainable development for many years, pursuing a strategy that combines industrial know-how with performance, value creation, respect for employees and local cultures, environmental protection and the conservation of natural resources and energy. To make advances in building materials, Lafarge places the customer at the heart of its concerns. It offers the construction industry and the general public innovative solutions bringing greater safety, comfort and quality to their everyday surroundings.

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