Holcim expands digital customer platform ConcreteDirect to Europe and Latin America

  • ConcreteDirect offers jobsite professionals a fully digital customer experience
  • Launched in the US in 2019, ConcreteDirect facilitates real-time transparency and collaboration
  • Expansion will reach customers in France, Germany and the UK, as well as Colombia, Ecuador and El Salvador

    Digitalizing its business for impact, Holcim is expanding its proprietary digital customer platform, ConcreteDirect, from North America to Europe and Latin America. This expansion of this comprehensive digital platform for construction job site professionals offers a seamless customer experience from France, Germany and the UK, all the way to Colombia, Ecuador and El Salvador. The platform connects all relevant jobsite professionals on a construction site with Holcim’s teams to best coordinate their tasks with tailored real-time information in a fully digital environment.

    Magali Anderson, Chief Sustainability and Innovation Officer: “We are excited about our leading portfolio of sustainable and high-performance concrete and are committed to providing evidence to the market that our product innovation truly delivers the results we promise. ConcreteDirect gives our customers the full transparency to verify that we live up to our claim – with every order, every day.”

    Miljan Gutovic, Region Head EMEA: “Our customers in Europe are eager to explore reliable digital solutions to gain efficiencies and harness data-driven insights. Feedback from the pilot users of ConcreteDirect has been overwhelmingly positive. We’re thrilled to offer this platform to more customers across Europe.”

    Construction job sites around the world face pressures from scarcity of skilled labor and shorter project timelines to tighter budgets. North American customers have been quick to adopt ConcreteDirect to mitigate those pressures. To date, the platform has processed nearly 100m cubic meters of concrete deliveries in the US, Canada and Mexico.

    The ConcreteDirect platform is fully owned by Holcim and managed through the Holcim Maqer organization, supported by its Digital Centers in Medellin, Madrid and Mumbai.

About Holcim

Holcim builds progress for people and the planet. As a global leader in innovative and sustainable building solutions, Holcim is enabling greener cities, smarter infrastructure and improving living standards around the world. With sustainability at the core of its strategy Holcim is becoming a net zero company, with its people and communities at the heart of its success. The company is driving circular construction as a world leader in recycling to build more with less. Holcim is 70,000 people around the world who are passionate about building progress for people and the planet through four business segments: Cement, Ready-Mix Concrete, Aggregates and Solutions & Products.

Learn more about Holcim on www.holcim.com, and by following us on LinkedIn and Twitter

Important disclaimer – forward-looking statements:

This document contains forward-looking statements. Such forward-looking statements do not constitute forecasts regarding results or any other performance indicator, but rather trends or targets, as the case may be, including with respect to plans, initiatives, events, products, solutions and services, their development and potential. Although Holcim believes that the expectations reflected in such forward-looking statements are based on reasonable assumptions as at the time of publishing this document, investors are cautioned that these statements are not guarantees of future performance. Actual results may differ materially from the forward-looking statements as a result of a number of risks and uncertainties, many of which are difficult to predict and generally beyond the control of Holcim, including but not limited to the risks described in the Holcim's annual report available on its website (www.holcim.com) and uncertainties related to the market conditions and the implementation of our plans. Accordingly, we caution you against relying on forward-looking statements. Holcim does not undertake to provide updates of these forward-looking statements.

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