Geocycle India launches “Sarathi” initiative for greener and safer roads

13 November 2017

How can our Geocycle business help make the roads we use safer and greener? That’s the ambitious aim of a project that launched in January 2017 in India.


Geocycle already provides sustainable waste management services to 200 customers in India, meaning that our logistics partners undertake over 40,000 road trips each year, collecting and delivering waste streams to our seven processing centres.

The roads in India are some of the most congested and dangerous in the world, making road safety a top priority for Geocycle India. To improve the driving safety of all our logistics partners, Geocycle India has partnered with Green Earth Translogistics Private Ltd as part of the “Sarathi” initiative - named for an ancient Hindi word meaning ‘charioteer’, or “guide”. The goal is to help our logistics partners achieve a perfect safety record – zero accidents, zero harm to people and zero damage to the environment for every trip made.

To achieve “Goal Zero”, the initiative focuses on implementing technology, guidelines, processes and programs across the entire range of logistics operations. Logistics partners will be streamlined and electronic tools will be introduced for better oversight. Training on safe driving and overall logistics safety will be offered to all partners and employees. The program kicked off in with a focus on hazardous waste for the first year.

“Safety is a precondition for our business and one of our core values,” said Berthold Kren, head of Geocycle India. “We are confident that the Sarathi initiative, with the strong support of our external partners, will show a clear improvement and bring down road accident rates, accelerating our journey towards the goal of zero harm to people.”

The initiative is aligned with LafargeHolcim’s focus, to undergo a process of transformation to reach the same ambition of zero harm to people, across the business. Among the measures is an active focus on safer driving.


Safety is a precondition for our business and one of our core values.

Berthold Kren
Head of Geocycle India