ALFONSO PARADINAS 

Chief Marketing & Innovation Officer

Alfonso was appointed Chief Marketing & Innovation Officer in September 2023, and became part of the Executive Committee in January 2026.

Background
 

In his current role, Alfonso plays a pivotal role in developing customer-centric commercial and branding initiatives, implementing Holcim’s circular construction strategy and advancing decarbonization innovation projects.

Having joined Holcim in February 2023 as Head of Strategy and Sustainability for Europe, Alfonso brings extensive industry experience. He started his career managing large-scale construction projects, including renewable energy developments, before transitioning into sales and general management roles. He has worked across ten countries in Europe and Africa.

A Spanish national born in 1980, Alfonso holds a degree in Civil Engineering and a Master’s degree in Transport from Escuela Politécnica de Madrid, as well as an MBA from INSEAD.