ALFONSO PARADINAS AGUILERA

Chief Marketing & Innovation Officer

Alfonso was appointed Chief Marketing & Innovation Officer in June 2025.

 

Background
 

In his current role, Alfonso plays a pivotal role in developing customer-centric commercial and branding initiatives, implementing Holcim’s circular construction strategy and advancing decarbonization innovation projects.

Having joined Holcim in February 2023 as Head of Strategy and Sustainability for Europe, Alfonso brings extensive industry experience. He started his career managing large-scale construction projects, including renewable energy developments, before transitioning into sales and general management roles. He has worked across ten countries in Europe and Africa.

A Spanish national born in 1980, Alfonso holds a degree in Civil Engineering and a Master’s degree in Transport from Escuela Politécnica de Madrid, as well as an MBA from INSEAD.

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Chief Executive Officer
Chief Financial Officer
Region Head Asia, Middle East & Africa
Region Head Latin America
Region Head Central and East Europe
Region Head West Europe
General Counsel
Chief People and Sustainability Officer
Head of Region Central and East Europe
Head of Region West Europe
General Counsel
Chief People and Sustainability Officer
Head of Operational Excellence
Chief Marketing & Innovation Officer
Head of Strategy and M&A
Chief Communications Officer