E-commerce for a growing middle class
Mobile technology is expanding rapidly in Africa. Digital tools assist in overcoming limitations in physical infrastructure while reaching a growing middle-class that is expected to reach 900 million by 2040. Most African homeowners build and renovate their houses by themselves. Over two-thirds of cement in Africa is sold in bags, while in Europe and North America it is primarily sold in bulk.
Digital solutions for different local needs
Digital solutions can help African builders do more than just purchasing online and tracking their cement orders. Our customers require transparent logistics, real-time balances and reliable cash management. Our mobile app “Lead Retail” offers all these features -- this explains how it continues to break sales records in Africa while helping retailers thrive. LH MAQER contributed to develop this app with a customer centric and bottom-up approach. Our digital team helps scale up innovative ideas and provides startups with an access to the global building materials sector.