Keeping the business safe
In 2019, Holcim released 70 new dry mortar products in different areas, including stucco, plasters, micro-concrete, repair, waterproofing, adhesives, insulation, and decoration. In this segment, these innovations contributed to an overall net sales growth in Q1 2020 of 50 (vs Q1 2019). The launch of new products are regularly supported with promotions and training programs that involve customers and distributors, construction companies and home builders, as well as retail and online services. But now priority is given to look for solutions that help both our customers and sales teams to work safely and efficiently. In this context, online orders and contactless delivery are proving to be effective ways to keep people safe while adapting business to the new normal.