To promote greater and faster market uptake of low-carbon and circular products, regulatory environments and building standards must incentivize the use of secondary and recycled materials. Holcim is working with its partners to develop regulatory frameworks that incentivize the increase of recycled content in building products and solutions.
The unequal distribution of recycled materials in our products worldwide is primarily due to local regulations and standards that limit their use. As such, circularity needs to be integrated into building codes, public procurement and product standards. These factors should be in addition to traditional criteria regarding safety, performance, durability and affordability.